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AND WE’VE FINALLY DONE IT, WE HAVE GOT A GOLD MEDAL. 

Not only has Adam Peaty brought home the gold in the mens 100m breaststroke but Jazz Carlin has gone and got Team GB a silver medal in freestyle!  

adam peaty wins gold

The support and well wishes for these olympic champions are absolutely staggering! Former olympic champions and civilians alike are outpouring on social media! Rebecca Adlington tweeted that she was in tears when Peaty wins gold!

It is no doubt that Peaty and Carlin’s lives are about to change. As a society we love to know more, to know everything. We have all done it, a quick Facebook search of a friend and then 2 hours later we’re looking at pictures from their holiday in Barcelona in 2010! There is a spill over of attention, usually directed towards those closest to the object of interest and in the case of Peaty it appears to be his …. grandmother! 

Peaty’s grandmother has been receiving a substantial amount of attention and since Sunday morning, going from just 106 Twitter followers to a staggering 3,000+ followers!!! More than one Peaty wins gold!

All she has done is congratulate her grandson and express just how proud she is of him and watched her twitter following rise by over 2000! 

Peaty wins gold

Social Media can be brutal at times, with celebrities, athletes and footballers all getting scrutinised but the olympics has always been a time of banding together to support our team. Rio 2016 has proven to be no different. 

INSTASNAP? SNAPAGRAM? What are Instagram Stories?

Instagram are trying to keep it fresh and funky and have just updated their app to include “stories”. Sound familiar? The new feature mirrors the function first introduced by Snapchat. 

Instagram Stories

Instagram is a photo sharing network for people to keep their friends updated on their day to day lives, of their travels and for budding photographers amateur and professional alike to showcase their work. Aside being a social media app for personal use people also use this app as a way to promote their services, their business and their products. Instagram is essentially a free advertising service, advertising your happiness, your life and what you offer to the world. Are Instagram Stories a breath of fresh air, or a cheap imitation?

Snapchat is an app used for photo sharing but you can send photos directly to your friends and they disappear within 10 seconds. You also have the option of keeping it on your story and it stays up for 24 hours from the time you posted it before it disappears automatically.  You can edit the photo with coloured filters, and draw over yourself creating a funny “masterpiece” within seconds and this is the idea that Instagram has now applied to their own app. 

Instagram Stories

It is not uncommon for social media networks to mooch off each other’s ideas, but Instagram has quite literally taken a leaf out of Snapchat’s book and introduced their new feature Instagram Stories. The update also lets you see who have viewed your story, and a new feature which allows you the search through the likes on a post by typing in a username.

The premise behind this development is to allow Instagram users to provide their followers with a peek behind the scenes of their perfectly filtered photos and to give their app a personal touch.  

Its a dog eat dog world out there and you have to do what you got to do to keep yourself in the game. Well played Instagram, we here at Loving Social Media cannot wait to see what Snapchat does next. 

Sharing content with your fans and followers isn’t the only benefit of social media for business. Small and local businesses all over the world have been finding out how social media can contribute to the growth and success in all areas of their business.

1. Social media is an easy way to learn about your audience

For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook Insights, you can learn the age, gender, languages and most dominant time your social media audience is online. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better ROI.

social media for business

2. Social media helps target audiences more effectively

Targeting by using a specific location, or Geo-targeting, is an effective way to send your message out to a specific audience. Most social networks have tools that allow you to communicate the right kind of content to your audience. For example, if you want your Facebook update promoting excursions in Spain, geo-targeting is an easy and effective way to do it.

social media for business

3. Social media helps find new customers and expand your audience

Social networks allow small businesses to locate current customers and seek potential customers. For example, using the Twitter advanced search function, you can search for people in “London” tweeting about “Pokemon Go”.

social media for business

4. Social media allows you to receive instant feedback from your customers’ perspective

Social media for business gives you instant access to feedback, may it be positive or negative! This provides you with insights on the customer perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it.

5. Social media can help increase website traffic and search ranking

One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

social media for business

7. Create meaningful relationships with customers through social media

Social media is great for creating meaningful relationships with your customers. For example, social media allows retail brands to create dialogue with customers, therefore creating relationships with customers before, during, and after they have bought an item from the company.

8. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with this is a lot higher with traditional advertising methods.

How Pokemon Go is affecting Social Media, and what can we learn from it?

So unless you’ve been hiding under a rock recently, you would have heard that Niantic in partnership with Nintendo has recently released Pokemon Go! which allows Pokemon lovers and novices alike to fulfil their dreams of becoming a Pokemon master and to catch ‘em all!

pokemon go social media

Pokemon Go! is a game that encourages people to leave their homes and engage with other players and friends to collect Pokemon, build up their Pokedex and make new friends! A brilliant way to get people engaging with each other in the real world! But is Pokemon Go affecting Social Media?

The effect that this app has had on social media is two fold! Already Pokemon GO’s daily user count has surpassed that of Twitter, while time spent in the game now exceeds the equivalent spent on YouTube, Instagram Facebook or WhatsApp and this is in the space of a few short days.

Now the question is, how can we apply the strategies of Pokemon Go to us Social Media managers?

pokemon go social media

Firstly, like anyone going on an adventure, we need to equip ourselves with the best equipment in order to succeed. In Pokemon go this would be having Pokeballs and incense but for the social media expert this would be using programmes such as

Tweetdeck – this nifty programme allows you to keep track of various twitter platforms, it also allows you to schedule tweets even when you’re out of the office!

Facebook posting tools – This is a fantastic way to ensure that you have weeks worth of content to post automatically for when you want it so you have more time to interact with your customers and clients!

Later – This is another post scheduling app but for Instagram! Instagram is a growing platform and is a fun way to get your message across without using very many words!

Secondly, gaining followers is a bit like catching new Pokemon! If you have played the game then you will be aware how hard it is sometimes to get the right angle to catch the highly sought after Pokemon and even when you have caught it, they can get away! In the game there are certain tactics we use to ensure secure capture of our Pokemon and this also can be applied to gaining new followers on your social media platforms! Some strategies you can implement are

– Publishing regular content, we as a society get bored very
– Using photos is always important, we are visual creatures!!
– Hosting giveaways because everyone loves free stuff!

Lastly, the more you train the better you will be. In order to level up in the game you have to gain experience and the same applies to your social media.

– You have to figure out what is best for your business,
– You need to check the analytics of your page to see when your page receives the most traffic,

People check their social media platforms as if its the morning paper or before they go to bed and this is when you need to make sure your posts stand out from the rest! So Pokemon Go is affecting Social Media, but do you think it is a positive or negative change?

What strategies have worked for you? Let us know in the comments we would love to hear from you!!!

The ‘Virtual’ Big Bang Theory – Social Media Agency London

The Media, social media, devices, apps, websites and email etc are in essence, almost like a virtual reality – and have ‘rocketed’ and ‘expanded’ from a mysterious place commonly known as AOL. Its almost as if there is a whole universe online and our devices are the equivalent to human life. Many devices such as the iPhone have increased the popularity when it comes to social media, apps and other ways of communication.

This year already, 42.4 million recorded people own iPhones. The trend began when the first iPhone came out back in 2007; the ‘First Generation’. All of a sudden, the word ‘Apple’ was never the same again. Apple, created by the late Steve Jobs, has made history as one of the most popular companies (arguably) in the World. Apple devices have always been inspiring owing to the velocity at which they have grown. Over just 9 years, Apple has racked up $1.4 trillion – bit of pocket money earned there!

Social Media has also made a huge impact on our ever growing human race. Information has never been easier to access and the person that caught your eye the other day down the pub is easily reachable through friends that you ‘may know’ online.

Never has it been socially acceptable to ‘follow’ someone – but has now become a common occurrence. Imagine though, following someone down the street and shouting ‘hey’ after you have a quick browse of their face would probably not receive the best of reactions, but within our virtual realms of text and images (to say the least) it is perfectly acceptable.

Apps are part of the expansion process as some of the most addictive and easiest ways of communication. In 2015, the results of most frequently used apps revealed that Facebook dominated the mobile app space; the primary app proved to be the most popular of 2015, with more than 126 million unique users on average. Facebook was created by Mark Zuckerberg who launched the popular social media platform on February 4th 2004 at just 19 years of age.

Soon after, the Virtual universe became a huge influence on many people around the world. It has brought people together in influential ways. Other apps came about such as Snap chat, Twitter, Instagram and quite recently Periscope, among many more.

In my personal opinion, though, and where my love for the social media universe came from, was that you are able to get your own individual message or idea across, whatever it is, wherever and to whoever you’d like. It’s a 24/7 life that has blown – almost like a ‘Virtual’ Big Bang Theory!

If you enjoyed this read, feel free to let Analiza know by tweeting at us or messaging us on Facebook!

You might enjoy some of our other blogs from the rest of the team!

How to get Instagram Followers – Guest Blog

Instagram Timeline Update 

Employer of The Year Awards

Tips for Restaurants on Social Media

Social Media & Digital Strategy for Opticians

Tips for Opticians on Social Media

Facebook Newsfeed Algorithm

FREE SOCIAL MEDIA  TOOLS THAT MAKE LIFE EASY

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There’s a new Facebook Live Update. Unlike Instagram’s, there is nothing broken so far!

For all us regular folks, we can now livestream through pages! Since the first Live update, it was pretty much exclusive to celebrities and verified businesses. This is something we’re really excited about and one of the updates that we’ve really been looking forward to. If you’ve been keeping up with us recently, you’ll know that we’ve been experimenting with LIVE and Snapchat (Add us – Optician1), and have been waiting for this update for a while now. Facebook’s also added the options to livestream on groups and events. From Facebook’s official statement “ Live in Groups allows you to broadcast to just the people in the Facebook Group – so you can go live in your family group, or share a workout plan in a fitness group. Live in Events means you can go live from a birthday party to allow those that can’t make it to join the fun, and a performer can go live backstage to the people who’ve RSVP-ed to the event to give them a sneak peak. You can even use Events to schedule a live Q&A session.”

 

As part of this update, Facebook have started getting created and have added the option to switch through filters in-stream, “coming soon we’ll add the ability to draw or doodle on your video while live.”

Another feature added this week, and probably one of my favourite additions added by Facebook, is Live Map.

Facebook Live Map

“People don’t want to miss out on great broadcasts that are live right now. So today, we’re starting to roll out a dedicated place on Facebook’s mobile app where you can discover live video that the world is talking about, live video from the friends and creators that matter most to you, and live video on topics you’re interested in.” – Facebook

 

If you want the full story  from Facebook, here’s the official announcement.

If you feel that you can’t handle your business’ social media, please do not hesitate to get in touch with Loving Social Media, your friendly social media agency in London HERE!

If you enjoyed this blog, check out some of our other blogs!

How to get Instagram Followers – Guest Blog

Instagram Timeline Update 

Employer of The Year Awards

Tips for Restaurants on Social Media

Social Media & Digital Strategy for Opticians

Tips for Opticians on Social Media

Facebook Newsfeed Algorithm

For more blogs from Jamie, follow him on Medium!

Follow us on TwitterFacebookInstagramLinkedinYouTube

Need to know if you’re using social media effectively? Don’t have time to sit on your computer 24/7? These are my favourite tools to help when you’re low on time, let you know if you are on the up – and how to improve your strategy – from the friendly Social Media Company in London!

 

1. Facebook Analyzer – Likealyzer

social media company london

LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on one of the most popular social networks in the world.

2. Twitter Analyzer – Mokumax Twitter Grader

social media company london

Forget complicated and difficult to understand Twitter analytics. Mokumax’s simple and easy to use interfaces will guide you and/or your business to success. This website shows you what you’re doing wrong instead of trying to tirelessly figure it out on your own. It also gives you the tools to fix what’s broken!

3. Website Scanner – Nibbler

social media company london

Nibbler is a free tool for testing websites. Enter the address of any website and Nibbler will give you a report scoring the website out of 10 for key areas, including accessibility, SEO, social media and technology.

4. Schedule in Instagram Posts – Latergramme

social media company london

Latergramme is helping social media users manage their visual content. Latergramme is the easiest, most convenient way to schedule and manage your Instagram posts. With clean and easy to use web and mobile apps, Latergramme provides an effective visual social media marketing solution at the swipe of your fingers.

5. Schedule in Tweets – TweetDeck

social media company london

The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter. You can see who’s communicating with you over a number of different accounts, monitor key words and the competition! TweetDeck is owned by Twitter.

6. Create Free Graphics – Canva

social media company london

Okay, so this won’t help you save time – but it can help you save money! Design presentations, social media graphics, and more with thousands of beautiful layouts with Canva. There is a lot of graphics and pictures you can use on here fore free – but some items cost $1 each.

Social media is a beast, and these tools help to manage it. If you feel that you can’t handle your business’ social media, please do not hesitate to get in touch with Loving Social Media, your friendly social media company in London HERE!

Today was the big day. The new Instagram timeline update to put the more relevant post on your was being released today, which didn’t go down well with users who took to Twitter to vent their frustrations at the changes. One woman has even started a petition on change.org to revert the decision, and has over 300,000 signatures currently.

The update was announced earlier in March, when CEO Kevin Systrom explained in a recent interview “On average, people miss about 70 percent of the posts in their Instagram feed, What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

The only way around this? Turn on the notifications for accounts you want to keep up with.

This wasn’t the only problem for Instagram. Want to log out? Good luck as it’s disappeared.

Instagram Log Out Missing

Yes, it’s literally disappeared of the app. The only way to sign in and out of accounts is to delete the app and re-install it.

INSTAflex

Instagram has responded to the complaints about the logging out errors, but it remains to be seen if they will backtrack on the timeline update.

For now, the Instagram timeline update looks like it will be staying, but should the petition reach a huge figure, it could cause them to rethink the changes.

To keep updated on the situation, make sure you are following us on Twitter @lovingsocialmed!

If you enjoyed this blog, you might like some of our others!

How to get Instagram Followers – Guest Blog

Employer of The Year Awards

Tips for Restaurants on Social Media

Social Media & Digital Strategy for Opticians

Tips for Opticians on Social Media

Facebook Newsfeed Algorithm

For more blogs from Jamie, follow him on Medium!

Follow us on TwitterFacebookInstagramLinkedinYouTube

 

 

How To Gain Instagram Followers from your favourite Social Media Managers in London

 

There are many ways to gain Instagram followers. One effective way I found to gain Instagram’s Is a app called ‘Insta Follow’ which allows you to earn coins by following people automatically for you then with them coins you can earn followers, they come automatically and the process is really simple and quick.

Pros for Personal Cons for personal Pros for a business Cons for a buiness
Gain followers quickly Receive some hateful comments Receive mass attention Not specific to target audience
Receive some likes Most followers are inactive Builds up a good social representation for business Inactive followers
Builds your ‘Insta fame’ Reputation
Gain some comments

 

 

Another effective way to gain attention on Instagram is # hashtags, people search for popular hashtags such as #likeforlikes, a app that will load relevant hashtags is ‘Tags for Likes’ also you can follow a mass amount of people randomly and wait for them to follow back.

Pros for personal Cons for personal Pros for a business Cons for a business
Receive mass likes Takes a while for likes to come through Receive specific attention from target audience Looks unprofessional and messy
Receive some followers

 

One way young people gain mass follower is doing ‘SFS’ which is Shoutouts for Shoutouts, it means you post their picture and they post yours and from that people will follow if interested in you.

Pros for personal Cons for personal Pros for a business Cons for a business
Receive  mass followers Receive some hate which can resolve into conflict Receive mass attention to the brand Looks unprofessional and messy
Receive mass likes Can drain your personal image due to shouting out so much Receive mass clicks to website if in company’s Insta bio
Receive mass comments

If you are confused by this and need your help, call the award winning Social Media Managers in London, Loving Social Media on 020 3846 8888

If you enjoyed this blog, feel free to check out Sidney’s blog!

If you enjoyed this blog, you might like some of our others!

Instagram Timeline Update

Employer of The Year Awards

Tips for Restaurants on Social Media

Social Media & Digital Strategy for Opticians

Tips for Opticians on Social Media

Facebook Newsfeed Algorithm

Follow us on TwitterFacebookInstagramLinkedinYouTube

UNO 1

We are the only Social Media Company in London who were in the finalists for the Just IT Apprenticeship Awards 2016! As a former employee at Just IT, I nominated Loving Social Media  for employers of the year. So Friday afternoon, Garry and I started our journey to Central London.

We arrived there just as the event was starting, and managed to quickly get some drinks and do a Facebook live stream before the event started. We briefly had time to talk with some of the competitors about the event, what awards they were up for and got them into our stream! The CEO of Just I.T, Simon Perriton kicked off the event and introduced us to two speakers, one of whom was a former apprentice at Just I.T who had gone on to have become an entrepreneur and started his own business called WeGym.

After the two guest speakers, it was now time for the announcement for the individual awards! Unfortunately, I didn’t submit my application for Social Media for Business or the Apprentice of the Year award in time, but nevertheless I was still going to enjoy myself at the awards. Here’s all the winners of the awards

Winner of Best Development Apprentice  – Wayne Donaghy from TPG Design

Winner of Best Social Media for Business Apprentice – Alima Khutan from Tower Hamlets

Winner of Best I.T Networking & Support Apprentice – Javier Damas from Herbert Smith Freehills

Winner of CompTIA Award – Aisha Kareem from T Rowe Price

Now it was time. We knew it was coming, and our nerves started to kick in. It didn’t help us the format in which they announced it – 3rd Place, 2nd Place, 1st. We ended up second, which is not that bad. The winners had multiple apprentices who had nominated them, so It seemed like they were destined to win, but I’m still happy with the result.

 

Where are you looking Garry? 1st, 2nd & 3rd place for Employers of The Year
Where are you looking Garry? 1st, 2nd & 3rd place for Employers of The Year

I’m not quite sure Garry knows where the camera is in this picture! Congratulations to Nomura on winning Employer of The Year, but next time we’ll be the winners, and be the first Social Media Company in London to win the award. This blog would have looked much better and I would have felt better writing ‘Just IT Employer of The Year Winners’ rather than ‘Just I.T Employer of The Year Finalists’, but we just have to move on and look forward.

Thanks to Just I.T for hosting Loving Social Media, we look forward to your next awards!

Here’s a bonus post-awards ceremony video!

 

If you enjoyed this blog, you might like some of our others!

Instagram Timeline Update

How to get Instagram Followers – Guest Blog

Tips for Restaurants on Social Media

Social Media & Digital Strategy for Opticians

Tips for Opticians on Social Media

Facebook Newsfeed Algorithm

For more blogs from Jamie, follow him on Medium!

Follow us on TwitterFacebookInstagramLinkedinYouTube

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