Humanising your brand is one of the best ways to receive interaction from your customers. Forever putting out content and calls to action simply doesn’t work.
One day, someone came into the opticians where Garry works and said to him, “you remind me of Scott Disick!” For those of you who don’t know, Scott is from the TV show “Keeping up with the Kardashians”. Garry, like anyone, was happy to be compared with a celebrity and so we thought we could integrate offline and online and ask the rest of our customers if they agree. What we did was to get a picture of Scott Disick and then a picture of Garry and put them next to each other. No fancy Photoshop business, just a simple paint job. Here’s what the post looked like:
As you can see, a simple post using real people can get you real results. We received 61 Likes, 28 Comments, and a reach of 1,391 people organically!
With simple tips, such as tagging the right people and putting a location in the post, you can out-smart the Facebook boffins that only want around 8% of your fans to see your post! You don’t always need to pay to get results.
Here are some tips from Thegz to get more likes, more eyeballs to see your posts, more engagement, and more money!
- A picture is proven to attract more people – but don’t always stick to a pic! Experiment with links, simple status updates, and videos.
- Always encourage engagement. This could be a call to action, asking a question to your fans and asking their opinion.
- Involve your friends. If you’ve got friends or family around, ask them if they can invite all their friends to Like your page. Around 10-20% of people will accept Like requests, so if your niece has 500 friends on Facebook, you’re likely to get at least 50 new Likes. What is there to lose?
- Encourage fans to share your post. Sharing goes out to 100% of the friends of the person who shared the post. So, if the “sharer” has 750 friends, guess how many people have just seen your post?
- Return the favour. If someone comments on your page, don’t just like their comment, comment saying thank you. Your page gets rated on your response time, as well as a lot of other things.
- Use a milestone. Using a ‘Milestone’ is a quick and easy way for 100% of your fans to see what you’re celebrating. GoodLooking Optics recently had its 10,000th customer come through the doors, so we took a picture of them with a prize, uploaded it to Facebook and made it a Milestone. These rules are the same for changing your cover photo.
Happy Facebooking – we wish you all the success!