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Opticians and Social Media: 3 Tips for Opticians on Social Media

5 Tips for Opticians and Social Media
How to use Social Media for Opticians

It’s 2016, your customers aren’t wandering around the high street looking for you. They are searching online looking for Opticians, browsing through your social media pages, and judging you before they’ve even taken a step in. For every one person that enters your store, there are plenty who decided to visit a rival because they have a better social media presence.

Many Opticians have the basics set up – Facebook, Twitter and the rare one with an Instagram account every now and then – but they’re not really utilizing it. They’re harming their chances at given their practice a wider demographic. For example, if an optician in Stamford hill is utilizing social media properly, they can get their practice noticed across North London.

It could be that they don’t have a Social Media strategy in place, which is why they aren’t using it as much, but here are 3 tips for Opticians on what they need to be doing on Social Media…

  1. Consistent & Engaging posts

A lot of Opticians are only posting maybe, once or twice a month. For many of them, Social Media is still a thing that only teenagers use, but they need to get this out of their mind-set and realise that social media is a place where they can market their practice. You can’t expect to post once a month, and come back for the next month with 2,000 new likes and the phone ringing off the hook. You have to be posting engaging content consistently, having your audience talking and sharing your posts is what you want. According to this article, the average Facebook user has 338 friends, When a user shares one of your posts, everyone who is on their friends list sees that post. It’s not only getting your posts seen by more people, but the user is recommending your page by sharing your content with their friends and family.

  1. Videos

Over the past few years, Facebook Video has started to blow up. It’s now become the best type of post for pages on Facebook, and you can reach more of your audience with videos. There are other great platforms for you to use such as YouTube, Vine, Instagram and there’s also the rise in live-streaming with Periscope & Meerkat taking off in 2015. Using video is such a great option for your brand, you can show your followers the behind the scenes of what goes on at your practice, testimonials from customers or showcase a new selection of frames, there’s a lot you can do that’ll create engagement.

  1. User-generated Content

If you’re providing an outstanding service and making your patients feel happy, your customers are going to let people know about this. They’ll be on Facebook, Twitter, Yelp and Google leaving you 5* reviews. They’re telling all of their friends how great of a service they had to all of their friends and have just become your biggest advocate. Having a personal endorsement is your single best marketing tool. If one of your friends/family members were praising a restaurant over and over again, why wouldn’t you try there? You trust them, and validate their opinion. When a customer is bragging to their friends over social, it’s even better. You’ve got to take notice of these customers who are constantly liking and sharing your stuff, make them feel noticed and that you appreciate their support. It shows that you care about the customer, and they feel valued that you are even responding to them.

You need to keep a tab of these recurring advocates, and offer them incentives. If you’re doing all of this and keeping your customer happy, they’ll stick with your. Dominos did something similar to this with their customers in 2012, for every user that tweeted with the hashtag ‘letsdolunch’ between 9am-11am, they would knock off £0.01p off a large pepperoni pizza, but only for those who follow them on Facebook or Twitter. It was a great campaign, and got Dominos brand more attention and did what they wanted. Their customers were rewarded for being fans of them, and the consumer appreciated the company rewarding. You could easily do a holiday themed competition, a competition like Dominos or one of the most common, encourage people to like, share and comment on a post and they’ll be in for a chance to win something. Not only will all of your customers be keen to enter, but their friends on Facebook will see the post, and automatically enter. All that’s in it for them is just liking something and maybe winning a prize, but for you, you’ve now got a direct link to push your practice directly to them.

If none of this has made sense to you, or you don’t think you’ll be able to do any of this, get in contact with us now!

If you enjoyed this blog and found it useful, make sure you attend 100% Optical, as we’ll be  releasing our book on Social Media for Opticians!

With the constantly increasing amount of money in football, clubs are often accused of being out of touch with their fans. However thanks to social media, fans can connect with them in new ways than before. Football has been very slow to use technology both on and off the pitch. In the modern age TV broadcasting of matches generates a huge amount of revenue for clubs but until the 1990s it was seen as a threat. It is a similar story with social media as many clubs saw it as a threat and until just a few years ago football clubs did not use social media at all. Now in 2015 big European clubs such as Barcelona, Paris Saint-Germain and Inter Milan have multiple Twitter accounts in different languages to connect with fans from all over the world.

Arsenal use their social media very effectively to engage with fans. There are often complaints about the cost of replica shirts however for some lucky Arsenal fans the jersey that they bought this season was priceless. When asked to pose for a picture some of the Arsenal players photobombed them as a stunt organised by the Arsenal PR team.

Also whenever an Arsenal player scores a goal the official Arsenal Twitter account posts the goal update with the back of the scorer’s jersey which encourages fans to buy the jersey and pay extra for the printing.

After signing a new player clubs will try and capitalise on the buzz of the new signing by pushing the sales of the club jersey with the player’s name printed on the back. Within an hour of posting online that Matteo Kovacic had passed his medical at Real Madrid the club had posted a link to the jersey with his name on the back in the club shop.

A screenshot of the Real Madrid English Twitter feed today.
A screenshot of the Real Madrid English Twitter feed today.

They can also give an unrivalled insight into daily life at the club that traditional media can’t compete with. During preseason this year Man Utd posted a video of players heading the ball between them 22 times before heading it into a bin. Not only do the fans get quality content they also get content quicker than ever. They can find out news immediately such as new signings, injuries etc. rather than having to wait for the club to release an official statement to the press which then has to be written up and posted online.

Despite all the positives of football clubs being on social media there are also some negatives. The fact that they are just a click away from fans on social media means that clubs are more vulnerable to abuse. Last season the BBC reported that more than 95,000 discriminatory posts were directed towards Premier League teams. 88% of the abuse towards clubs and players was on Twitter.

Football clubs can also sometimes lose control of what their employees post. Recently Blackpool Football Club deleted their official Twitter account for PR and commercial activities after a Twitter conversation with a fan got out of hand.

Overall I think that football clubs using social media are brilliant for the fans as long as it is used in the right way. People constantly use social media and is a massive part of their everyday life just like supporting their football club is. It’s only natural that the clubs would capitalise on this to not only benefit financially but to gain good PR.

By Karan Gadhia

https://about.me/KaranGadhia

 

Unless you’ve been hiding under a rock for the last 6 months or so, you’ve probably heard a few people complain about the drop in organic reach for business pages on Facebook. There have been several updates and changes to Facebook, and the way it determines what shows up in your newsfeed, that have changed the way businesses and marketers are leveraging the social network. So how does the Facebook newsfeed algorithm work?

My newsfeed was full of adverts that were not correctly tailored to me and pictures of children who apparently belongs to that kid who sat behind me in Science class 7 years ago. Not exactly what I wanted to see on my daily scroll.

Facebook stated “The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them.” So why was my new feeds cluttered with stories and adverts that didn’t appeal to me?

As a social media manager, I have to Like my client’s pages so I can become an admin of their page – fair enough. But at one point in my teenage years I must have become a little “Like-Happy”, going around and liking all the pages that had a funny name. This must have affected my Facebook newsfeed algorithm more than I thought.

I thought back to the Facebook of 2008, where if you liked a page or added a new friends, you wouldn’t automatically “follow” what they do. So I decided to take my account back to basics and “unfollow” all the new pages and people that Facebook secretly made me stalk and return to the glorious newsfeed of 2008. How wrong was I!?

facebook newsfeed algorithm Not only did this take me around 3 hours, but the result was disastrous. I community manage a group on Facebook so I decided to keep “following” them only to find that they were the only thing that graced my timeline (apart from adverts). The relevancy rule did not seem to apply anymore, as I proceeded to visit the profiles of some of my close friends, yet none of their posts seem to appear on my timeline in the next few hours. Was there a flaw in my experiment or the Facebook newsfeed algorithm?

I came to the conclusion that the algorithms created when Facebook was a fresh-faced baby have not only grown to change, but some have been completely lost! My newsfeed may as well have had pictures and videos of tumbleweed blowing in the wind because that’s how it felt!

facebook newsfeed algorithm My experiment didn’t go to plan and my mission now is to find the things that are relevant to me and “follow” their posts so I can once again have a beautiful newsfeed. Wish me luck!

What is Tagboard?

Are you frequently going back and forth on different social media platforms to check how your hashtag is doing? This is such a time consuming method, and luckily their is a website to save you time from switching back and forth called Tagboard! Tagboard is fairly easy to use, you just type in the hashtag you want to see, and it pops up onto the dashboard with all the latest posts across six platforms including Twitter, Facebook and Instagram!

Tagboard Menu
Tagboard Menu

Once you’ve searched for your specific hashtag, and the dashboard has appeared, you are able to share the posts straight to your accounts, or respond to the users and have a conversation. It’s perfect for businesses and brands for putting their audience together under one roof,. Companies such as Audi have been using tagboard for a while and have used them in previous campaigns, such as in the #BraveryWins campaign and the BBC with the Scottish Independence Referendum.

Statistics For #SocialMedia

 

This is one of the features about this tool that I really enjoy.  On the side of the page, you’ll see statistics for that particular hashtag such as the posts per minute , is the post trending and what the posts are like – Positive, Negative or Neutral. This is very important if you’re using your own hashtag for an event or your brand E.G. #ThereWillBeHaters from Adidas. If you were to use something generic that others use, you wouldn’t be able to track how much interaction is from your audience, or if it’s your audience or another brand using the hashtag.

If you want to try this out yourself, visit the Tagboard website! https://tagboard.com/

If you enjoyed this blog, feel free to read some of our other blogs.

How to Use Followerwonk

Nuzzel

Medium

Pocket

Swayy.co

Ello

Facebook Adverts App

Social Media Workshops in London

People usually associate workshops with someone standing at the front of a class boring people to death by Powerpoint.

Loving Social Media hold exciting and interactive social media workshops in London, teaching businesses how to use Social Media effectively for business!

social media workshop london
Do you know the difference between a Facebook Profile and a Facebook Page? What’s a Retweet? What’s the difference between a Retweet and an RT? Don’t get lost in the world of digital!

With this workshop, we will teach you how to use Social media platforms such as Twitter, Facebook, Blogging & SEO to keep up with the changing world, how to interact with friends on your timeline, what the uses for the retweet are and more.  We want to help you dominate Google for your key search term!

Our next Basic Social Media Workshop is on the 6th of May at the Enfield Business Centre. If you can’t make our May Class, we also have them running monthly. Advance Social Media classes are available! Come to the experts for your social media workshops in London!

social media workshop londonAs social media marketers, we do this stuff every day. We create an effective strategy for your company and our team of experts will typically:

– Take on your marketing objectives and apply them to your Facebook strategy
– Monitor what is currently being said & done in your field of work
– Build your brand’s presence, visibility & Likes!
– Help to manage customer interactions
– Help to drive traffic to your website from the Facebook page
– Content planning, creation & seeding
– Adverts to boost your visibility to your target market

 

Please visit our website if you have any queries: www.lovingsocialmedia.com

Retweet Favourite

A Retweet is when you share someone else’s tweet with your followers. What this does is send the tweet out to your followers, increasing the reach of people to see the tweet, even if they aren’t following the users tweets. Retweets are used to share content with people (Vines, article, etc…), help promote events (concerts, activities, awareness for a cause) and used as questionnaires (Retweet if you like Eastenders).  For celebrities, they use retweets to let their fans know they are seeing their tweets, and appreciate them. Did you know that on the average twitter account, half of the timeline are retweets?

Retweet 'n' Facourite

A Favourite is a bookmark for tweets, where they can save tweets and view them later in the favourites section on your profile.. Users often favourite tweets when they want to view something later (link in tweet), or when someone likes your tweet. If someone favourites your tweet, it’s a good way to start a conversation with and if they don’t already, get a follow from them.Favourite

You can now create, edit and monitor your ads on-the-go!
Check out this tour of the app in this video created by Mari Smith!
social media enfield

 

 

 

 

Plus, see Facebook’s official announcement here:https://www.facebook.com/business/news/ads-manager-app

Facebook states: “Ads manager app for iOS is available today in the US and will be available worldwide in the next few weeks. We’re currently building ads manager app for Android and expect to launch it later this year.”

Us UK businesses have to wait a little bit longer!

Will the new ads mobile app help you improve the way you create and manage your ads?

If you need any help with your Facebook adverts, call the Social Media Company in Enfield, Loving Social Media on 0781 7755 887 or email us on info@lovingsocialmedia.com! We are always happy to help!

social media enfield

ElloLogoYou might have already heard of Ello before reading this. Ello was in all these articles, with journalists claiming it to be ‘The New Facebook’ and ‘The Facebook Killer’, getting many people excited about the possibilities with the promise of no ads and because it’s invite only due to it’s beta status, it’s much more desirable because everyone want’s to discover the new big social network but with Ello, they can’t gain access unless an admin or friend invited them on.

When I first hear about it, I was excited. A social network without ads is everyone’s dreams. I heard nothing but good things leading up to when I got invited only to be disappointed. There’s no way this app could be the Facebook killer. At most, I could see it battling with tumblr, as Ello seems a mixture of Twitter and Tumblr. It just seemed too basic to be challenging all these big names for the biggest social media platform. I know that it’s only in beta, and they still have time to improve it before they release the full version but it just looks the  for the creative types such as artists, photographers, graphic designers etc.. Most of the posts that I have seen have been from these creative people, and the company was founded by mostly artists.

Even though I’m disappointed at Ello considering the hype around it, I believe that once it’s completely finished their can be major success for it. Their is a feature’s list at the top of the page, which keeps you updated on all the new features that have been added, and what to expect with Ello in the near future. I think that’s a great thing they’ve done, sharing with all the process as they continue to add until they’ve got everything built and they are out of beta.

I’m excited for the future of Ello, after seeing what was in store on the features list and after using it for a bit longer. It may not seem like it because I keep pointing out how disappointed I am, but they seem as if they have a plan and know where they are headed. If they want to be one of the big social media platforms, they are going to have to put out an app (on their featured list) and will most likely have promoted posts or ads in the near future to be able to run the company.

Thanks for reading

Jamie

 

If you enjoyed this blog, feel free to read some of our others

How to Use Followerwonk

Nuzzel

Medium

Pocket

Swayy.co

Facebook Adverts App

Social Media Workshops in London

.Swayywithme

Swayy.co is a tool that helps you find interesting content for your audience. It’s currently in beta, and you’ll have to request to join. How Swayy works, it analyses your audience, and finds content based on your recommendations, and what interests your target audience. Swayy will give you three different types of content for you to share; Based on your community,currently trending in your Circles and based on topics you’ve selected. Based on your community is self explanatory, your audience, trending in your circles are the people you are following/friends with on Facebook or connected via on LinkedIn and topics you’ve selected, again self explanatory.

I first heard about Swayy from a friend recommending me, and telling me that it’s a . I immediately signed up without realising it was in beta, and I had to wait a few weeks until I could use it. After a few problems, I was finally in, and didn’t know what to do. My account was set up for my personal accounts, which I only use to talk to friends and family, but I could still add topics to my dashboard that match each of the audiences for the business accounts that I help manage.

Dashboard

With all the content appearing on your dashboard, you can instantly share it to your connected accounts and schedule the post. If you look at the picture, you can see the analytics section where you can see how good your posts are doing. I’ve used other content tools which aren’t nearly as good as this, and don’t have analytics or show the effect the content makes to your audience.

Swayy is an amazing app, and I can see it becoming a key part of my everyday life, like Nuzzel has.

 

Jamie

Loving Social Media

 

If you enjoyed this blog, feel free to read some of our others

How to Use Followerwonk

Nuzzel

Medium

Pocket

Ello

Facebook Adverts App

Social Media Workshops in London

 

Pocket is an app that allows you to save a page on the app for you to view later. I’m very excited to have discovered this app, as I have wanted an app like this for a while. I usually will find something online that I find interesting during the workday, and usually end up sending myself an email to read later, but I usually forgot to check the emails later. Knowing I have pocket, if I save a video at home to watch, I’ll remember to watch or read it by seeing the pocket button and on my phone, I scroll through my phone a lot and like to click through apps.

home pageAs soon as you enter the website, and are new, you’ll have a bunch of tips on helping you start out. You can switch how you view your saved webpage, from tile view to list view. At the top left corner, you’ll see three buttons; Change view, content filter a save a URL. All you have to do is press the + button to open up save the item, and the article/video/photo is there for you to view whenever you have time. It’s that simple. The link will appear on your homepage, and it’s up to you with what you want to do with it. Once read, you can delete it, favourite or archive it to read later down the road.

If you don’t want to keep going onto the pocket page to store articles, you can install the button, which will take care of placing articles you need to read just by a click. As well as a button, pocket is integrated with 500+ apps, which are all on their website and on smartphones. SMRTPHNE  One of their features that they have that I don’t think is necessary is the tags. You can tag the content you have saved, and search for the tag. For me, I feel this isn’t needed as I only want to use this to store webpages I want to visit when I have free time, there’s no reason for me to tag pages just to search for them.

Pocket is a fantastic app, and I can still see myself using this app in 12 months. If like me, you find great articles or videos at the worst time possible, then this is the app for you.

– Jamie

Loving Social Media

Here are some of our other blogs

How to Use Followerwonk

Nuzzel

Medium

Swayy.co

Ello

Facebook Adverts App

Social Media Workshops in London

 

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