Tuesday the 14th of May was the day, terrible was the weather, high were our spirits…
The North East London Expo was in full swing by the time we got there (a little later than we should have been.. oops.) We set up our stand and ran to do our talk.
We were surprised at the amount of visitors and other exhibitors that were in the room! The talk last just over an hour and then we were back on our stand, watching magic happen.
We would like to thank Dawn and Karen for the opportunity to exhibit at their expo, and also for the chance to look after their social media in the months prior to the event! The exhibition was a success and we would definitely consider coming again next year!
The Mayor or Leyton also made a cheeky appearance towards the end of the expo, and had a speech handy for the drinks reception.
Overall the event was a great success and we met some wonderful people on the day that we hope to keep in touch with. Business cards became scarce but the spirit still remained! Great job to all who attended and we hope to cross paths again!
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Facebook ‘likes’ can predict someone’s personality
New research has claimed that the status updates, products, pages and photographs which users ‘like’ on Facebook can give a sound insight into their personality.
Researchers from the University of Cambridge found that such information as religion, politics, race and sexual orientation can be accurately gleaned simply by looking at likes alone, businesspost.ie reports.
The study saw some 58,000 volunteers provide their Facebook likes and demographic information. This was then cross-referenced with the results of psychometric tests which are designed to identify an individual’s personality.
All of this data was then processed by an algorithm which found it could predict people’s personality with surprising accuracy using only Facebook likes.
The result could prove positive for marketers who may also be able to utilise likes in their social media strategy to ensure content is targeted and relevant.
Where male sexuality was concerned, the algorithm was correct 88 per cent of the time. When it came to defining Caucasians from African-Americans it got the right result 95 per cent of the time. It could also define between right and left-wing political leaning 85 per cent of the time.
Meanwhile, Christians and Muslims were correctly identified 82 per cent of the time whilst relationship status – looking at likes alone and not the status bar - was accurate in 65 per cent of cases. It could even identify potential substance abusers with an accuracy of 73 per cent.
The study also threw up a few odd results, as research author David Stillwell told bbc.co.uk: “Curly fries correlated to high intelligence and people who liked the Dark Knight tended to have fewer Facebook friends.”